Logo redesign for Wi-Fi installation company
These projects began as a website redesign by Virtual Tailor for Business manager and owner Aliano. I first created a site draft laying out all the key elements and pages that the business owner required, by utilising aspects from his outdated site as well as the brief given to us. I kept his colour scheme of orange but added small gradients to modernise and to stand out in contrast to the white web pages. This draft was given to the developers who built an interactive site from this basis while I exported key elements such as banner images and custom icons for the business services.
The other strand of this project was a logo redesign. The old logo is the one seen below and was the basis of the redesign. It featured both black and white meaning one line of text or the other was always going to be harder to read on most backgrounds. And the two contrasting fonts were jarring to say the least. However the base idea of the logo was eye catching and a clever motif to incorporate key imagery of the business.
The old business logo and given as a reference point // My final redesigned version of the logo
I first decided to slightly enlarge the ‘A’ and fixed some spacing to add better symmetry, to do this I added the line underneath. This was also to incorporate the business owner’s various ‘taglines’ that he wanted to list in different areas be it for the website or for business cards. This version of the logo now was highly adaptable and clean as I opted for a thin font for the subtext with the same idea as the previous logo but done in a much simpler way.
Overall this project was a success demonstrating my ability in creating brand consistency and modernising an older business' brand identity while keeping the core ideas and values the same. Thanks for reading :)
