This recruitment campaign was to help find more of the many blind veterans who the charity Blind Veterans UK supports as there are still thousands who could be helped by the amazing support both personally and through technology.
This campaign went over digital channels ads, as well as partnering with Arriva to feature our poster in their buses across the nation. As well many leaflets spread through different organisations all supported by Specsavers who working with them in the design process now have these leaflets across there thousands of stores in the UK.