This is a logo made for a friend starting his painting and decorating business. It's very simple but to the point. the above is the final logo using the paint brush to draw out the OW letters. We wanted universally liked clean colours such as what was chosen as it can appeal to everyone as when it comes to painting and decorating everyone has personal preferences so it's important to show a selection of work. You can't do this for a logo so having something simple yet effective in design such as this was the approach I went for.
Below you can see some of the scrapped designs and just general mood board of ideas, many aren't great as you know when you start some it isn't going anywhere but still felt work sharing!